Images influence far more than how a website looks. Oversized files can slow pages down, missing ALT text limits accessibility and poorly named images provide search engines with very little context. We optimise images for SEO, speed and usability so your visual content supports the performance of your website while creating additional opportunities to be discovered through Google Search and Google Images.
Image SEO combines technical performance with search relevance. Rather than simply compressing every file, we look at how images are stored, delivered, labelled and understood by search engines. The objective is to retain strong visual quality while reducing unnecessary page weight and giving Google clearer information about important visual content.
Large photographs and graphics are a common cause of unnecessarily heavy webpages. We identify oversized assets and compress them appropriately, balancing file-size reduction against visible quality. Smaller files require less data to download, helping pages display faster on both desktop and mobile connections without making professional imagery look noticeably degraded.
Traditional JPEG and PNG files are not always the most efficient format for modern websites. Where appropriate, we implement formats such as WebP that can deliver comparable visual quality using smaller files. The correct approach depends on the image itself, browser delivery and website configuration rather than blindly converting every asset.
An image called IMG_4837.jpg tells a search engine almost nothing about what it contains. We use concise, descriptive filenames where appropriate to provide additional context about important images. Naming is kept natural and relevant rather than stuffing filenames with repetitive keywords simply for the sake of SEO.
Alternative text describes meaningful images when they cannot be seen and is an important part of website accessibility. It can also help search engines understand an image’s subject and relationship to surrounding content. We create useful, descriptive ALT text based on what an image genuinely represents, avoiding generic descriptions and unnecessary keyword stuffing.
A mobile phone should not necessarily download the same enormous image file required for a large desktop display. We review image dimensions and responsive delivery so browsers can serve appropriately sized resources for different screens. This reduces wasted bandwidth and helps improve loading performance, particularly for visitors using mobile connections.
Images further down a page do not always need to download the moment somebody arrives. Correct lazy loading can postpone non-critical resources until they are required, reducing the amount of data needed during the initial page load. We also ensure important above-the-fold imagery is treated appropriately so optimisation does not accidentally delay the content visitors need to see first.
Everything you need to get found online and turn visitors into customers, under one roof.
